Education
| Training Title: Propane Business Management – Understanding your P&L So You Can Manage Your Business |
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The company's profit and loss statement (P&L), if properly utilized, can provide tremendous information for managing your business. But without a [less -]
propane-friendly format and understanding how to use the information at your fingertips, it can seem like a useless report generated only for tax purposes. This training session will focus on understanding your P&L on a cpg (cents per gallon) basis so you can manage your business. The session will focus on financial management, expense detail breakdown and other keys to managing your business. The goal: to make the P&L a vital tool every retailer will use and understand in running their business on a daily/monthly basis.
For more information about on-site training for your company, call |
| #3: The Generation Gap - Who's running your business? | Page Down
| Training Title: The Generation Gap - Who's running your business? | ||
Many companies today have multiple generations working in the business and in many cases, running the business. The question becomes, who makes [less -]
the decisions and does everyone agree? Generational differences in and of themselves, can really cause problems. Add how these different generations approach operations – plus family dynamics – and the mix can be extremely frustrating and often times hinder profitability. This training session will examine generational differences relating to operating and managing businesses and how to capitalize on the positives of each and reduce the negatives. The goal: to make running the family business fun again and reduce stress levels while maximizing profitability.
| #4: How to Get The Kind of Publicity Money Can't Buy - FOR FREE! |
| Training Title: Marketing — How to Get The Kind of Publicity Money Can't Buy — FOR FREE! |
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Getting free publicity isn't always easy, but it can be done! If you are a retail propane marketer, publicity marketing should be an essential part [less -]
of your marketing arsenal. In this session you'll learn some of the best small business marketing tools available to help you receive free press coverage via your local media — television, radio, newspaper, Internet, and other sources. How you make your business newsworthy is only limited by your creativity and ingenuity. Find out how to receive the kind of FREE media coverage for your business that money probably can't buy!
| #5: Propane Delivery: Calculating Your Costs |
| Training Title: Propane Delivery: Calculating Your Costs | ||
This session will overview the true cost of delivering propane to your customers and steps you can take to reduce these expenses. The presentation will [less -]
discuss the costs associated with delivering a gallon of propane, the impact of drop sizes, gallons delivered per bobtail/per mile and bulk truck utilization. Participants will receive a toolkit to assist them in calculating their delivery costs and determining cost-savings measures for more efficient delivery.
| #6: Building Customer Loyalty |
| Training Title: Building Customer Loyalty | ||
This presentation will focus on retaining loyal customers and gaining new business through relationship building. Customers do not like to be sold, [less -]
but they love to have someone to help them with their needs. Traditionally, the profession of sales has received a bad rap. It's been called a necessary evil and it's often associated with the high-pressure, "used car salesman" mentality. However, when you define sales as "providing a solution to someone's needs or wants" the scenario changes. Learn how to provide your sales force with the tools to build long-term relationships with current and prospective customers. Discover how to uncover your customers' needs and provide appropriate solutions.
| #7: Succession Planning |
| Training Title: Succession Planning | ||
What is my company worth? How do I make my company more attractive to prospective buyers? What is my exit strategy? This session will provide [less -]
relevant information for owners of retail propane companies looking to build value and/or prepare for future sale. Participants will understand how a retail propane company is valued as well as key criteria buyers look for when acquiring companies. This session will also address how to deal with family issues while creating a succession plan.
| #8: Business Review Case Studies |
| Training Title: Business Review Case Studies | ||
As companies seek to improve their operational and financial performance, there are common trends found among most retail propane companies. This session [less -]
will be presented as case studies identifying the areas of concern, the recommendations made and their order of magnitude. This session will benefit owners and managers alike as they seek to improve their retail propane companies by taking a look at their company from a fresh perspective and outlining what steps are necessary for needed changes. This session also explores two to three case studies based on actual propane business reviews. Session provides insight for retail propane marketers on areas to observe, common areas of concern, and recommendations to make improvements.
| #9: Marketing — The Two Types... |
| Training Title: Marketing The Two Types – What You Need and What You Can Afford! |
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Marketing can be very elusive as to what you really need and what you can afford. Do you need brand marketing or do you need immediate sales [less -]
marketing. What's the difference? Marketing can be like a leaky faucet - you know it's costing you money, you know you need to address the situation, but you never give it the full attention it deserves. This session will provide you with a basic plan to understand what marketing you need and what you can afford. The session will discuss balancing a marketing budget to address long term marketing (brand building) and short term marketing (immediate sales) needs. An effective marketing plan has both elements for sowing seeds of success. How do you determine how much to spend?
| #10: Best Practices for Propane Marketers |
| Training Title: Best Practices for Propane Marketers | ||
What does it really take to keep a retail propane business strong and viable? You may find yourself saying, "When I retire and want to sell my business, [less -]
| #11: Websites — How to Effectively Utilize the Web to Enhance Business |
| Training Title: Websites — How to Effectively Utilize the Web to Enhance Business | ||
Today's retailer must find ways to target their customers in the most cost effective way possible. As more communication goes digital with the use of the [less -]
Internet, marketers must develop methods of building relationships and communications with their customers. This session will demonstrate methods of building a lasting relationship with customers at the same time increase the efficiency of the marketing message. This session will demonstrate how online marketing can allow a retailer to manage and target certain customers based on their needs. Make it a useful tool for your customers.
| #12: How to Make Your Website Work For You |
| Training Title: How to Make Your Website Work For You | ||
Retail propane marketers are aware of the importance of having a web presence. But, exactly to what extent they need their web presence to be [less -]
can be daunting. Some websites are little more than a yellow page ad with a phone number and address while others are complex sites designed to drive customers to your doorstep. One of the greatest challenges in your online presence is how to get customers to your site. This session will focus on how to use search engine optimization and placement tools, strategies and tactics - the goal - use your web presence as a sales tool so you can focus on closing the sale and serving the customer.
| #13: Customer Service |
| Training Title: Customer Service | ||
The Customer Service training is on-site and customized to your specific needs. We'll talk about gaining new customers, handling angry customers and dealing [less -]
| #14: Collections & Cash Flow |
| Training Title: Collections & Cash Flow | ||
The Collections & Cash Flow training is on-site and designed to reduce your accounts receivable by teaching your employees to collect more effectively. [less -]
| #15: Supply & Risk Management |
- Supply and Components
- Inventory
- Production
- Imports / Exports
- Demand
- Distribution Infrastructure
- Outlook for Energy
- Supply, Demand & Pricing
- Infrastructure
- Issues/Concerns
- The Changing Face of Energy [Region]
- The Changing Face of Energy [Globally]
| Training Title: Supply & Risk Management | ||
Due to the ever changing market, topics relating to Supply & Risk Management are modified to fit the needs of the audience and of the ever-changing market. [less -]
Examples of past presentations include but are not limited to:
"The information Tamera provided pertained exactly to my business. It broke down the important aspects of the daily operations of a propane business and was geared towards building the overall value. I would highly recommend this information to owners and managers alike." Chris Tews, Dale Gas & Oil Co., Inc., President of WPGA
"The feedback from our members on Tamera's presentation at our 2011 Annual Meeting has been excellent. The information she presented was right on and her presentation style was concise, easy to follow and high energy. I have already been asked to invite her back." Betsy Ahner, Executive Director, Wisconsin Propane Gas Association
