Propane Resources – Marketing & Communications
   

Marketing & Communications –
From brand identity to public relations, and everything in between, our marketing professionals will differentiate your business to ensure your success

In today's business environment, marketing is critical to maintaining a competitive edge and achieving growth, however your business defines it. Whether you want to grow your customer base, increase enrollment in profitable programs, services and gallons delivered; reduce liability through safety awareness, or increase customer loyalty and referrals — marketing is key to making it happen.

When you partner with Propane Resources, you'll benefit from the advantage of working with Marketing & Communicationstrusted marketing professionals who understand both successful marketing practices and propane and energy industries. Because every business is unique, we'll discuss your goals and formulate a marketing plan that achieves your goals. Whether you need assistance implementing just one component, or the entire strategic marketing plan, Propane Resources will get results that more than meet your expectations

If you don't see what you are looking for, call us and we will customize a plan specific to meet your goals.

Print and Online Newsletter Campaigns

Let us help you communicate with your customers through print and online newsletter 1campaigns. Educating customers increases revenue, gallons delivered, enrollment in profitable programs, customer loyalty, referrals, and more...[less -]

and as you may know, it costs much less to keep a customer than it does to acquire a new one. Professional newsletter campaigns are more informative than hard sell, and position your company as the trusted "go-to" experts in the community.

"Choosing Propane Resources to help grow our customer base and promote our company was an excellent decision. Andrea created and implemented the entire marketing strategy and the process couldn't have been smoother. We picked up more than 50 new accounts with just the first phase of the project. Propane Resources has become a trusted business partner and when we have a marketing or public relations goal we know a simple phone call gets it done. We highly recommend Propane Resources. You will enjoy working with the staff and never be disappointed with the process or the results." Henderson Propane Service Inc., Colorado

Direct Mail Promotional Campaigns

Direct mail is inexpensive, attention-getting marketing that lands right in your prospects' hands. Consumers remember what they can see, touch, feel and have on hand, unlike easily and often ignored email solicitations. Direct mail is still as effective today as it was 25 years ago.[less -]

I am the OneIf you are skeptical about direct mail, check out these statistics:

  • Snail Mail has the lowest cost per lead
  • letter-sized envelopes had a response rate of 3.42% for a house list and 1.38% for a prospect list
  • email is at $53.85 cost per lead
  • postcards $75.32 cost per lead
  • 79% of households read or skim direct mail pieces
  • Prospects are 31% less likely to throw away unopened mail than delete unopened emails
  • 45% of prospects find direct mail less intrusive than email
Websites

Your website serves as your virtual storefront and is a necessity in today's business environment. Whether you need website design services, content audits, social media management or Search Engine Optimization (SEO) assistance,[less -]

www

Propane Resources has a proven track record of helping retailers successfully manage their online presence.

"Just what I was looking for, Great Job!!!!" Larry Hanna, Battle Gas

"Bonnie, Thank you so much for getting that info up there so quickly! You're amazing! I really appreciate it." Judy Applebaum, New Jersey Propane Gas Association

Email Marketing and Social Media Campaigns

We can create professional Email marketing campaigns that allow you to reach your customers' electronically keeping them informed regarding your important and profit-generating programs and services [less -]

Oh, thanks, Bonnie. By the way, I think the site looks great with all the changes you made. The look is nicer and there's so much more information on there. Thanks! Judy Applebaum, New Jersey Propane Gas Association

Targeted Prospect List Acquisition

Narrow your list of ideal prospects by counties, zip codes, income, rural, general or highway routes, gender, dwelling type, business type, and much more.[less -]

  • Blogs and Social Media management
  • Copy writing services
  • Collateral materials
  • Duty-to-Warn certified mailings
  • Automated mailing services and reduced postage costs
It's Been Said About Us...
             
         
             
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"Communicating with our customers has proved to be a very gratifying. The response after our last newsletter mailing was incredible. Not just one office, but all our branch locations received large volumes of phone calls. This was a very graphic reflection that customers do read their newsletter. One branch office alone saw a 20 percent increase in the price protection program we were promoting.

Because Kamps Propane contracts with a mailing service, our mailing house documents that our customers have been sent safety information. Not only does this serve as a legal safeguard, it is an efficient way to cover our "duty to warn" obligation and at the same time promote our company." Foster Fluetsch, Manager, Kamps Propane

"Andrea, Roger is very impressed with your writing abilities! Thanks again!" Stacy Petro, Thirty-One Director

 
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Strategy
 
 
"...We picked up more than 50 new accounts with just the first phase of the project. Propane Resources has become a trusted business partner and when we have a marketing or public relations goal we know a simple phone call gets it done..."
 
"...Thank you so much for getting that info up there so quickly! You're amazing! I really appreciate it..."
       
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