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Propane Resources - Topic List

1 thru 7 of 7 Marketing Topics found. (7 topics displayed)
  Marketing Topics
  How to Get The Kind of Publicity Money Can't Buy - FOR FREE!   Marketing
     

Getting free publicity isn't always easy, but it can be done! If you are a retail propane marketer, publicity marketing should be an essential part of your marketing arsenal. In this session you'll learn some of the best small business marketing tools available to help you receive free press coverage via your local media - television, radio, newspaper, Internet, and other sources. How you make your business newsworthy is only limited by your creativity and ingenuity. Find out how to receive the kind of FREE media coverage for your business that money probably can't buy!

 

 

  Business Review Case Studies   Marketing
     

As companies seek to improve their operational and financial performance, there are common trends found among most retail propane companies. This session will be presented as case studies identifying the areas of concern, the recommendations made and their order of magnitude. This session will benefit owners and managers alike as they seek to improve their retail propane companies by taking a look at their company from a fresh perspective and outlining what steps are necessary for needed changes. This session also explores two to three case studies based on actual propane business reviews. Session provides insight for retail propane marketers on areas to observe, common areas of concern, and recommendations to make improvements.

 

 

  Marketing - The Two Types...   Marketing
     
Training Topic: The Two Types - What You Need and What You Can Afford!

Marketing can be very elusive as to what you really need and what you can afford. Do you need brand marketing or do you need immediate sales marketing? What's the difference? Marketing can be like a leaky faucet - you know it's costing you money, you know you need to address the situation, but you never give it the full attention it deserves. This session will provide you with a basic plan to understand what marketing you need and what you can afford. The session will discuss balancing a marketing budget to address long term marketing (brand building) and short term marketing (immediate sales) needs. An effective marketing plan has both elements for sowing seeds of success. How do you determine how much to spend?

 

 

  Best Practices for Propane Marketers   Marketing
     

What does it really take to keep a retail propane business strong and viable? You may find yourself saying, "When I retire and want to sell my business, I want it to be worth something." This is a common feeling throughout the industry. The decisions you make and the way you choose to run your business will have an impact on the value of your business as well as the level of interest your company will receive from buyers.

 

 

  Websites - How to Effectively Utilize the Web to Enhance Business   Marketing
     

Today's retailer must find ways to target their customers in the most cost effective way possible. As more communication goes digital with the use of the Internet, marketers must develop methods of building relationships and communications with their customers. This session will demonstrate methods of building a lasting relationship with customers at the same time increase the efficiency of the marketing message. This session will demonstrate how online marketing can allow a retailer to manage and target certain customers based on their needs. Make it a useful tool for your customers.

 

 

  How to Make Your Website Work For You   Marketing
     

Retail propane marketers are aware of the importance of having a web presence. But, exactly to what extent they need their web presence to be can be daunting. Some websites are little more than a yellow page ad with a phone number and address while others are complex sites designed to drive customers to your doorstep. One of the greatest challenges in your online presence is how to get customers to your site. This session will focus on how to use search engine optimization and placement tools, strategies and tactics - the goal - use your web presence as a sales tool so you can focus on closing the sale and serving the customer.

 

 

  Customer Service   Marketing
     

The Customer Service training is on-site and customized to your specific needs. We'll talk about gaining new customers, handling angry customers and dealing with the price question. The goal is to help you maintain and grow your customer base through excellent service.

 

 

 

   
 
       
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